It seems rocket science, whenever Google announces to update the algorithm. Literally, algorithms are designed to stop the evil practice of SEO. It is believed that Google updates their search algorithm 500-600 times every year and very few people know about this. To provide more relevant and meaningful information, Google employs step by step procedure to ensure that the results returned by the search queries are fresh, relevant and high quality.
So far, Google launched five most common search algorithms include Caffeine, Panda, Penguin, Hummingbird, and Pigeon. This blog will attempt to explain as simply and possible ways in which algorithms affect the search engine ranking. Since here the topic is all about search algorithm so before diving into the main topic, we would like to explain what search algorithm is and how it works.
What search algorithm is & how it works-
First of all, we would like to say that the search algorithm is adaptive and robust, it keeps updating itself to provide relevant and unparalleled information. According to the page content and stored information Google bot crawl the site and collect all the information. When a user types a certain keyword in the search box, then Google looks through its index of pages and decides which of the pages in the index matches the closest search query and offers the relevant pages in a sequential manner.
Google Caffeine- Google caffeine released in 2009. But Unlike other updates, it scrutinizes the architectural structure of the website on their index. The objective behind the launch of caffeine is to achieve greater speed and better indexing a more relevant search results.
What Caffeine can do to you– Caffeine is not a big deal in the search engine market. Even most people would not even notice its launch. Caffeine analyzes the web content and updates the search index on the regular basis. So, whenever Google sees the new content, they instantly add the content to the index. Consequently, searcher gets the fresh and high-quality content than ever before.
Google Panda- Google launched Panda on February 23, 2011. The sole purpose of launching Panda was punishing the low-quality and irrelevant content website. Panda hit the site, which has a lot of irrelevant information, duplicate and stolen content from the other sites, to gain the top rank on leading search engine for a variety of keywords.
Since 2011, Google released 25 updates for Panda alone and the last was in July 2013. However, since July 2013, Google released a “slow rollout” of Panda 4.2 starting on July 18, 2015.
What Google considers being low-quality content-
Weak Content– Content that is too short or not providing the relevant and meaningful information about the topic.
Content that is repurposed– Manipulating the words, replacing the specific keywords, phrase, and sentences and then republishing it as a new piece of content.
Content that is purely keyword driven– Including too many unnecessary keywords in the content, not only makes the content complicated and hard to read but also consider low-quality content.
Duplicate content– Taking content from the other site and publishing it on your site not only harm the online reputation of the website but also puts the website in Google’s naughty list.
How to stay safe-
• Publish punchy, engaging, well research, and, high-quality content.
• Don’t publish too short entries.
• Don’t copy the content from another website.
• Avoid the unnecessary keywords in the content.
The fact behind Google Panda– Literally, plenty of misconceptions among people about Google Panda. Some think that Panda is the rare species animal, that’s why Google promotes this kind of species. And the misconception of the people is surely permissible, because every now and then, Google release news about Panda, they paste the cute picture of Panda. Literally, the name “Panda” comes from Google engineer Navneet Panda. He is the man behind the Google Panda algorithm, he developed the technology that made it possible for Google to create and implement the algorithm.
Google Penguin– After launching Panda in 2011, Google launched Penguin on April 24, 2012, to tighten the screw on the malpractice of link building. After Panda, Penguin was the second major algorithm and it deals solely with link quality. The Penguin targeted sites that have purchased links or have low- quality links through places such as poor directories, niggling websites, etc. Penguin 1.0 was the first series of the update. It also penalizes the website that contains irrelevant links to its industry or niche.
The kind of site affected by Penguin are as follows:
• Sites with spammy link structure.
• Sites with thin and weak content.
• Sites with untrusted links.
• Sites with more than 50% keywords anchor text.
• Sites with incorrect redirected domains.
• Sites with the link to malware affected pages.
How to stay safe:
• Don’t buy links.
• Never participate in link exchange.
• Stay away from unnatural links.
Google Hummingbird- Hummingbird was launched on August 30, 2013, and completely different algorithm to Penguin and Panda. The sole purpose of Google Hummingbird was a better understanding of the search queries to give you better results. It aims to understand what people search better with the conversational search. For example, before 2013, Google had no way to answer questions like, “ Where is the best nightclub to my house?” The only thing Google was capable of solving was “ Best nightclub”
Hummingbird changed that. So from here we can say that Hummingbird was made to operate in a new fashion of delivering results, that are not keyword driven rather problem driven.
Google Pigeon– Google Pigeon was launched on July 24, 2014, to make the local search result more precise and appropriate. According to the Google, Pigeon Update will improve their location and ranking parameters. For example, if you are searching for restaurants in your local area, then Google will able to tell that it is close to you.
Effect of Google Pigeon– Unlike Panda and Penguin, Pigeon is not penalty based update rather it can affect the local business immediately. Hospitality, food, and education can receive substantial growth, on the other side sector like real estate, movies, insurance and job listing can decline significantly.
Final thought– In this blog we tried our best to provide the information about Google algorithm update in a clear and concise manner. If you still think that something is missing or any loopholes then please let us know in the comments. Thank You.
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